Ads setting for sites with intrusive ads

Computer and userIntune-readyAdsSettingForIntrusiveAdsSites

Supported on Microsoft Edge version 78, Windows 7 or later

155.0.4283.62

What it does

Controls whether ads are blocked on sites with intrusive ads. Policy options mapping: * AllowAds (1) = Allow ads on all sites * BlockAds (2) = Block ads on sites with intrusive ads. (Default value) Use the preceding information when configuring this policy.

What it writes

Hive: HKEY_LOCAL_MACHINE or HKEY_CURRENT_USER
Registry key: Software\Policies\Microsoft\Edge

Options

Option	Type	Registry value	Allowed values
Ads setting for sites with intrusive ads	Drop-down list	`AdsSettingForIntrusiveAdsSites`	Allow ads on all sites`1` Block ads on sites with intrusive ads. (Default value)`2`

Configure and deploy

Choose a state and the option values; the output below is generated from the template for exactly that.

Enabled · Computer · template defaults

Registry file (.reg)

Windows Registry Editor Version 5.00

[HKEY_LOCAL_MACHINE\Software\Policies\Microsoft\Edge]
"AdsSettingForIntrusiveAdsSites"=dword:00000001

PowerShell

$ErrorActionPreference = 'Stop'

function Set-RegistryValue {
    param(
        [Parameter(Mandatory = $true)][string] $Path,
        [Parameter(Mandatory = $true)][string] $Name,
        [Parameter(Mandatory = $true)][string] $PropertyType,
        [Parameter(Mandatory = $true)][object] $Value
    )

    if (-not (Test-Path -LiteralPath $Path)) {
        New-Item -Path $Path -Force | Out-Null
    }

    New-ItemProperty -LiteralPath $Path -Name $Name -PropertyType $PropertyType -Value $Value -Force | Out-Null
}

function Remove-RegistryValue {
    param(
        [Parameter(Mandatory = $true)][string] $Path,
        [Parameter(Mandatory = $true)][string] $Name
    )

    if (Test-Path -LiteralPath $Path) {
        Remove-ItemProperty -LiteralPath $Path -Name $Name -Force -ErrorAction SilentlyContinue
    }
}

function Clear-RegistryKeyValues {
    param(
        [Parameter(Mandatory = $true)][string] $Path
    )

    if (-not (Test-Path -LiteralPath $Path)) {
        return
    }

    foreach ($propertyName in (Get-Item -LiteralPath $Path).Property) {
        Remove-ItemProperty -LiteralPath $Path -Name $propertyName -Force -ErrorAction SilentlyContinue
    }
}

# Policy: Ads setting for sites with intrusive ads
# Name: AdsSettingForIntrusiveAdsSites
# Scope: Machine
# State: Enabled
# Source: msedge.admx

Set-RegistryValue -Path 'Registry::HKEY_LOCAL_MACHINE\Software\Policies\Microsoft\Edge' -Name 'AdsSettingForIntrusiveAdsSites' -PropertyType 'DWord' -Value 1

The OMA-URI is an inferred ADMX-backed Policy CSP candidate derived from the source ADMX file name and policy name.
Some Microsoft policies use built-in Policy CSP pages whose area names don't match the ADMX file name, so verify the candidate against Microsoft Learn before deployment.
The generated payload is incomplete because one or more ADMX element values were not supplied: AdsSettingForIntrusiveAdsSites

ADMX profile candidate (OMA-URI)

./Device/Vendor/MSFT/Policy/Config/ADMX_msedge/AdsSettingForIntrusiveAdsSites

Intune remediation scripts

Detection

$ErrorActionPreference = 'Stop'
$reasons = [System.Collections.Generic.List[string]]::new()

function Test-RegistryValueExists {
    param(
        [Parameter(Mandatory = $true)][string] $Path,
        [Parameter(Mandatory = $true)][string] $Name
    )

    if (-not (Test-Path -LiteralPath $Path)) {
        return $false
    }

    return $null -ne (Get-ItemProperty -LiteralPath $Path -Name $Name -ErrorAction SilentlyContinue)
}

function Test-RegistryValueEquals {
    param(
        [Parameter(Mandatory = $true)][string] $Path,
        [Parameter(Mandatory = $true)][string] $Name,
        [Parameter(Mandatory = $true)][string] $Kind,
        [Parameter(Mandatory = $true)][object] $Expected
    )

    if (-not (Test-Path -LiteralPath $Path)) {
        return $false
    }

    $valueObject = Get-ItemProperty -LiteralPath $Path -Name $Name -ErrorAction SilentlyContinue
    if ($null -eq $valueObject) {
        return $false
    }

    $actual = $valueObject.$Name
    switch ($Kind) {
        'String' { return [string]$actual -ceq [string]$Expected }
        'ExpandString' { return [string]$actual -ceq [string]$Expected }
        'DWord' { return [uint32]$actual -eq [uint32]$Expected }
        'QWord' { return [uint64]$actual -eq [uint64]$Expected }
        'MultiString' {
            $actualArray = @($actual)
            $expectedArray = @($Expected)
            if ($actualArray.Count -ne $expectedArray.Count) { return $false }
            for ($index = 0; $index -lt $actualArray.Count; $index++) {
                if ([string]$actualArray[$index] -cne [string]$expectedArray[$index]) { return $false }
            }
            return $true
        }
        'Binary' {
            $actualArray = [byte[]]$actual
            $expectedArray = [byte[]]$Expected
            if ($actualArray.Length -ne $expectedArray.Length) { return $false }
            for ($index = 0; $index -lt $actualArray.Length; $index++) {
                if ($actualArray[$index] -ne $expectedArray[$index]) { return $false }
            }
            return $true
        }
        default { return [string]$actual -ceq [string]$Expected }
    }
}

# Policy: Ads setting for sites with intrusive ads
# Name: AdsSettingForIntrusiveAdsSites
# Scope: Machine
# State: Enabled
# Source: msedge.admx

$isMatch = Test-RegistryValueEquals -Path 'Registry::HKEY_LOCAL_MACHINE\Software\Policies\Microsoft\Edge' -Name 'AdsSettingForIntrusiveAdsSites' -Kind 'DWord' -Expected 1
if (-not $isMatch) {
    $reasons.Add('Value mismatch: HKEY_LOCAL_MACHINE\Software\Policies\Microsoft\Edge\AdsSettingForIntrusiveAdsSites') | Out-Null
}

if ($reasons.Count -eq 0) {
    Write-Output 'Compliant'
    exit 0
}

$reasons | ForEach-Object { Write-Output $_ }
exit 1

Remediation

$ErrorActionPreference = 'Stop'

function Set-RegistryValue {
    param(
        [Parameter(Mandatory = $true)][string] $Path,
        [Parameter(Mandatory = $true)][string] $Name,
        [Parameter(Mandatory = $true)][string] $PropertyType,
        [Parameter(Mandatory = $true)][object] $Value
    )

    if (-not (Test-Path -LiteralPath $Path)) {
        New-Item -Path $Path -Force | Out-Null
    }

    New-ItemProperty -LiteralPath $Path -Name $Name -PropertyType $PropertyType -Value $Value -Force | Out-Null
}

function Remove-RegistryValue {
    param(
        [Parameter(Mandatory = $true)][string] $Path,
        [Parameter(Mandatory = $true)][string] $Name
    )

    if (Test-Path -LiteralPath $Path) {
        Remove-ItemProperty -LiteralPath $Path -Name $Name -Force -ErrorAction SilentlyContinue
    }
}

function Clear-RegistryKeyValues {
    param(
        [Parameter(Mandatory = $true)][string] $Path
    )

    if (-not (Test-Path -LiteralPath $Path)) {
        return
    }

    foreach ($propertyName in (Get-Item -LiteralPath $Path).Property) {
        Remove-ItemProperty -LiteralPath $Path -Name $propertyName -Force -ErrorAction SilentlyContinue
    }
}

# Policy: Ads setting for sites with intrusive ads
# Name: AdsSettingForIntrusiveAdsSites
# Scope: Machine
# State: Enabled
# Source: msedge.admx

Set-RegistryValue -Path 'Registry::HKEY_LOCAL_MACHINE\Software\Policies\Microsoft\Edge' -Name 'AdsSettingForIntrusiveAdsSites' -PropertyType 'DWord' -Value 1

History 37 retained releases

150.0.4078.8016 Jul 2026
- Already present in the first release ChangeIntel keeps.

36 later releases left it unchanged.

Template

Internal name: AdsSettingForIntrusiveAdsSites
Namespace: Microsoft.Policies.Edge
Template file: msedge.admx
Release: Microsoft Edge 155.0.4283.62 · file set 0a733b0040dbbf02…

Definition, editor controls and support

Definition

<policy class="Both" displayName="$(string.AdsSettingForIntrusiveAdsSites)" explainText="$(string.AdsSettingForIntrusiveAdsSites_Explain)" key="Software\Policies\Microsoft\Edge" name="AdsSettingForIntrusiveAdsSites" presentation="$(presentation.AdsSettingForIntrusiveAdsSites)" xmlns="http://schemas.microsoft.com/GroupPolicy/2006/07/PolicyDefinitions">
      <parentCategory ref="Microsoft.Policies.Edge:microsoft_edge" />
      <supportedOn ref="Microsoft.Policies.Edge:SUPPORTED_WIN7_V78" />
      <elements>
        <enum id="AdsSettingForIntrusiveAdsSites" valueName="AdsSettingForIntrusiveAdsSites">
          <item displayName="$(string.AdsSettingForIntrusiveAdsSites_AllowAds)">
            <value>
              <decimal value="1" />
            </value>
          </item>
          <item displayName="$(string.AdsSettingForIntrusiveAdsSites_BlockAds)">
            <value>
              <decimal value="2" />
            </value>
          </item>
        </enum>
      </elements>
    </policy>

Editor controls

<presentation id="AdsSettingForIntrusiveAdsSites" xmlns="http://schemas.microsoft.com/GroupPolicy/2006/07/PolicyDefinitions"><dropdownList refId="AdsSettingForIntrusiveAdsSites">Ads setting for sites with intrusive ads</dropdownList></presentation>

Supported platforms and category

Microsoft.Policies.Edge:category:microsoft_edge
<category displayName="$(string.microsoft_edge)" name="microsoft_edge" xmlns="http://schemas.microsoft.com/GroupPolicy/2006/07/PolicyDefinitions" />
Microsoft.Policies.Edge:definition:SUPPORTED_WIN7_V78
<definition displayName="$(string.SUPPORTED_WIN7_V78)" name="SUPPORTED_WIN7_V78" xmlns="http://schemas.microsoft.com/GroupPolicy/2006/07/PolicyDefinitions" />
Microsoft.Policies.Edge:category:microsoft_edge
<category displayName="$(string.microsoft_edge)" name="microsoft_edge" xmlns="http://schemas.microsoft.com/GroupPolicy/2006/07/PolicyDefinitions" />
<strings><string id="Microsoft.Policies.Edge:microsoft_edge">Microsoft Edge</string></strings>
Microsoft.Policies.Edge:definition:SUPPORTED_WIN7_V78
<definition displayName="$(string.SUPPORTED_WIN7_V78)" name="SUPPORTED_WIN7_V78" xmlns="http://schemas.microsoft.com/GroupPolicy/2006/07/PolicyDefinitions" />
<strings><string id="Microsoft.Policies.Edge:SUPPORTED_WIN7_V78">Microsoft Edge version 78, Windows 7 or later</string></strings>