Shopping in Microsoft Edge Enabled

Computer and userIntune-readyEdgeShoppingAssistantEnabled

Supported on Microsoft Edge version 87, Windows 7 or later

155.0.4283.62

What it does

This policy lets users compare the prices of a product they're looking at, get coupons or rebates from the website they're on, autoapply coupons, and help checkout faster using autofill data. If you enable or don't configure this policy, shopping features such as price comparison, coupons, rebates, and express checkout are automatically applied for retail domains. Coupons for the current retailer and prices from other retailers are fetched from a server. If you disable this policy, shopping features such as price comparison, coupons, rebates, and express checkout aren't automatically found for retail domains. Starting from version 90.0.818.56, the behavior of the messaging letting users know that there's a coupon, rebate, price comparison, or price history available on shopping domains is also done through a horizontal banner below the address bar. Previously, this messaging was done on the address bar.

What it writes

Hive: HKEY_LOCAL_MACHINE or HKEY_CURRENT_USER
Registry key: Software\Policies\Microsoft\Edge
Value name: EdgeShoppingAssistantEnabled
When enabled: DWORD 1
When disabled: DWORD 0

Configure and deploy

Choose a state; the output below is generated from the template for exactly that.

Enabled · Computer · template defaults

Registry file (.reg)

Windows Registry Editor Version 5.00

[HKEY_LOCAL_MACHINE\Software\Policies\Microsoft\Edge]
"EdgeShoppingAssistantEnabled"=dword:00000001

PowerShell

$ErrorActionPreference = 'Stop'

function Set-RegistryValue {
    param(
        [Parameter(Mandatory = $true)][string] $Path,
        [Parameter(Mandatory = $true)][string] $Name,
        [Parameter(Mandatory = $true)][string] $PropertyType,
        [Parameter(Mandatory = $true)][object] $Value
    )

    if (-not (Test-Path -LiteralPath $Path)) {
        New-Item -Path $Path -Force | Out-Null
    }

    New-ItemProperty -LiteralPath $Path -Name $Name -PropertyType $PropertyType -Value $Value -Force | Out-Null
}

function Remove-RegistryValue {
    param(
        [Parameter(Mandatory = $true)][string] $Path,
        [Parameter(Mandatory = $true)][string] $Name
    )

    if (Test-Path -LiteralPath $Path) {
        Remove-ItemProperty -LiteralPath $Path -Name $Name -Force -ErrorAction SilentlyContinue
    }
}

function Clear-RegistryKeyValues {
    param(
        [Parameter(Mandatory = $true)][string] $Path
    )

    if (-not (Test-Path -LiteralPath $Path)) {
        return
    }

    foreach ($propertyName in (Get-Item -LiteralPath $Path).Property) {
        Remove-ItemProperty -LiteralPath $Path -Name $propertyName -Force -ErrorAction SilentlyContinue
    }
}

# Policy: Shopping in Microsoft Edge Enabled
# Name: EdgeShoppingAssistantEnabled
# Scope: Machine
# State: Enabled
# Source: msedge.admx

Set-RegistryValue -Path 'Registry::HKEY_LOCAL_MACHINE\Software\Policies\Microsoft\Edge' -Name 'EdgeShoppingAssistantEnabled' -PropertyType 'DWord' -Value 1

The OMA-URI is an inferred ADMX-backed Policy CSP candidate derived from the source ADMX file name and policy name.
Some Microsoft policies use built-in Policy CSP pages whose area names don't match the ADMX file name, so verify the candidate against Microsoft Learn before deployment.

ADMX profile candidate (OMA-URI)

./Device/Vendor/MSFT/Policy/Config/ADMX_msedge/EdgeShoppingAssistantEnabled

ADMX SyncML candidate

<SyncML xmlns="SYNCML:SYNCML1.2">
  <SyncBody>
    <Replace>
      <CmdID>1</CmdID>
      <Item>
        <Meta>
          <Format>chr</Format>
          <Type>text/plain</Type>
        </Meta>
        <Target>
          <LocURI>./Device/Vendor/MSFT/Policy/Config/ADMX_msedge/EdgeShoppingAssistantEnabled</LocURI>
        </Target>
        <Data>&lt;enabled/&gt;</Data>
      </Item>
    </Replace>
    <Final/>
  </SyncBody>
</SyncML>

Intune remediation scripts

Detection

$ErrorActionPreference = 'Stop'
$reasons = [System.Collections.Generic.List[string]]::new()

function Test-RegistryValueExists {
    param(
        [Parameter(Mandatory = $true)][string] $Path,
        [Parameter(Mandatory = $true)][string] $Name
    )

    if (-not (Test-Path -LiteralPath $Path)) {
        return $false
    }

    return $null -ne (Get-ItemProperty -LiteralPath $Path -Name $Name -ErrorAction SilentlyContinue)
}

function Test-RegistryValueEquals {
    param(
        [Parameter(Mandatory = $true)][string] $Path,
        [Parameter(Mandatory = $true)][string] $Name,
        [Parameter(Mandatory = $true)][string] $Kind,
        [Parameter(Mandatory = $true)][object] $Expected
    )

    if (-not (Test-Path -LiteralPath $Path)) {
        return $false
    }

    $valueObject = Get-ItemProperty -LiteralPath $Path -Name $Name -ErrorAction SilentlyContinue
    if ($null -eq $valueObject) {
        return $false
    }

    $actual = $valueObject.$Name
    switch ($Kind) {
        'String' { return [string]$actual -ceq [string]$Expected }
        'ExpandString' { return [string]$actual -ceq [string]$Expected }
        'DWord' { return [uint32]$actual -eq [uint32]$Expected }
        'QWord' { return [uint64]$actual -eq [uint64]$Expected }
        'MultiString' {
            $actualArray = @($actual)
            $expectedArray = @($Expected)
            if ($actualArray.Count -ne $expectedArray.Count) { return $false }
            for ($index = 0; $index -lt $actualArray.Count; $index++) {
                if ([string]$actualArray[$index] -cne [string]$expectedArray[$index]) { return $false }
            }
            return $true
        }
        'Binary' {
            $actualArray = [byte[]]$actual
            $expectedArray = [byte[]]$Expected
            if ($actualArray.Length -ne $expectedArray.Length) { return $false }
            for ($index = 0; $index -lt $actualArray.Length; $index++) {
                if ($actualArray[$index] -ne $expectedArray[$index]) { return $false }
            }
            return $true
        }
        default { return [string]$actual -ceq [string]$Expected }
    }
}

# Policy: Shopping in Microsoft Edge Enabled
# Name: EdgeShoppingAssistantEnabled
# Scope: Machine
# State: Enabled
# Source: msedge.admx

$isMatch = Test-RegistryValueEquals -Path 'Registry::HKEY_LOCAL_MACHINE\Software\Policies\Microsoft\Edge' -Name 'EdgeShoppingAssistantEnabled' -Kind 'DWord' -Expected 1
if (-not $isMatch) {
    $reasons.Add('Value mismatch: HKEY_LOCAL_MACHINE\Software\Policies\Microsoft\Edge\EdgeShoppingAssistantEnabled') | Out-Null
}

if ($reasons.Count -eq 0) {
    Write-Output 'Compliant'
    exit 0
}

$reasons | ForEach-Object { Write-Output $_ }
exit 1

Remediation

$ErrorActionPreference = 'Stop'

function Set-RegistryValue {
    param(
        [Parameter(Mandatory = $true)][string] $Path,
        [Parameter(Mandatory = $true)][string] $Name,
        [Parameter(Mandatory = $true)][string] $PropertyType,
        [Parameter(Mandatory = $true)][object] $Value
    )

    if (-not (Test-Path -LiteralPath $Path)) {
        New-Item -Path $Path -Force | Out-Null
    }

    New-ItemProperty -LiteralPath $Path -Name $Name -PropertyType $PropertyType -Value $Value -Force | Out-Null
}

function Remove-RegistryValue {
    param(
        [Parameter(Mandatory = $true)][string] $Path,
        [Parameter(Mandatory = $true)][string] $Name
    )

    if (Test-Path -LiteralPath $Path) {
        Remove-ItemProperty -LiteralPath $Path -Name $Name -Force -ErrorAction SilentlyContinue
    }
}

function Clear-RegistryKeyValues {
    param(
        [Parameter(Mandatory = $true)][string] $Path
    )

    if (-not (Test-Path -LiteralPath $Path)) {
        return
    }

    foreach ($propertyName in (Get-Item -LiteralPath $Path).Property) {
        Remove-ItemProperty -LiteralPath $Path -Name $propertyName -Force -ErrorAction SilentlyContinue
    }
}

# Policy: Shopping in Microsoft Edge Enabled
# Name: EdgeShoppingAssistantEnabled
# Scope: Machine
# State: Enabled
# Source: msedge.admx

Set-RegistryValue -Path 'Registry::HKEY_LOCAL_MACHINE\Software\Policies\Microsoft\Edge' -Name 'EdgeShoppingAssistantEnabled' -PropertyType 'DWord' -Value 1

History 37 retained releases

150.0.4078.8016 Jul 2026
- Already present in the first release ChangeIntel keeps.

36 later releases left it unchanged.

Template

Internal name: EdgeShoppingAssistantEnabled
Namespace: Microsoft.Policies.Edge
Template file: msedge.admx
Release: Microsoft Edge 155.0.4283.62 · file set 0a733b0040dbbf02…

Definition, editor controls and support

Definition

<policy class="Both" displayName="$(string.EdgeShoppingAssistantEnabled)" explainText="$(string.EdgeShoppingAssistantEnabled_Explain)" key="Software\Policies\Microsoft\Edge" name="EdgeShoppingAssistantEnabled" presentation="$(presentation.EdgeShoppingAssistantEnabled)" valueName="EdgeShoppingAssistantEnabled" xmlns="http://schemas.microsoft.com/GroupPolicy/2006/07/PolicyDefinitions">
      <parentCategory ref="Microsoft.Policies.Edge:microsoft_edge" />
      <supportedOn ref="Microsoft.Policies.Edge:SUPPORTED_WIN7_V87" />
      <enabledValue>
        <decimal value="1" />
      </enabledValue>
      <disabledValue>
        <decimal value="0" />
      </disabledValue>
    </policy>

Editor controls

<presentation id="EdgeShoppingAssistantEnabled" xmlns="http://schemas.microsoft.com/GroupPolicy/2006/07/PolicyDefinitions" />

Supported platforms and category

Microsoft.Policies.Edge:category:microsoft_edge
<category displayName="$(string.microsoft_edge)" name="microsoft_edge" xmlns="http://schemas.microsoft.com/GroupPolicy/2006/07/PolicyDefinitions" />
Microsoft.Policies.Edge:definition:SUPPORTED_WIN7_V87
<definition displayName="$(string.SUPPORTED_WIN7_V87)" name="SUPPORTED_WIN7_V87" xmlns="http://schemas.microsoft.com/GroupPolicy/2006/07/PolicyDefinitions" />
Microsoft.Policies.Edge:category:microsoft_edge
<category displayName="$(string.microsoft_edge)" name="microsoft_edge" xmlns="http://schemas.microsoft.com/GroupPolicy/2006/07/PolicyDefinitions" />
<strings><string id="Microsoft.Policies.Edge:microsoft_edge">Microsoft Edge</string></strings>
Microsoft.Policies.Edge:definition:SUPPORTED_WIN7_V87
<definition displayName="$(string.SUPPORTED_WIN7_V87)" name="SUPPORTED_WIN7_V87" xmlns="http://schemas.microsoft.com/GroupPolicy/2006/07/PolicyDefinitions" />
<strings><string id="Microsoft.Policies.Edge:SUPPORTED_WIN7_V87">Microsoft Edge version 87, Windows 7 or later</string></strings>