Dynamics 365 Customer Insights - Journeys: Elevate customer experiences - Set message expirations to keep communication relevant

Set an expiration date on any message in your journeys (emails, text messages, push notifications, or custom).

Choose from different expiration options (no expiry, expiration based on a date and time, or a trigger).

Review analytics to understand which customers didn't receive messages due to expiration dates.

Scenario : Contoso specializes in hosting virtual events and webinars for their customers. They have a customer journey designed to promote upcoming events, send reminders, and offer exclusive discounts to attendees.

Contoso sets expiration dates on event reminder messages. This ensures that customers who register only a few days before the event don't receive the full series of reminders.

They offer discounts for people registering four months prior to the event. To make sure customers receive only valid offers, Contoso sets these discount messages to expire four months before the webinar date.

By setting expiration dates on message tiles, Contoso keeps its communications up to date and relevant. Customers who join the journey get timely information, which enhances their experience and engagement.

Business Value

Customers may experience frustration when they receive outdat…