Dynamics 365 Customer Insights - Journeys: Elevate customer experiences - Enable advanced personalization using simple formulas to modify text, dates, and numbers

Apply a variety of PowerFx functions to text, numbers, and dates in messages.

Text functions include concatenation, change case, trim, substitute, and replace.

Number functions include arithmetic calculations, rounding, and formatting.

Business Value

Enhance personalization by transforming data directly within your messages using PowerFx expressions. Standardize customer names (for example, convert to proper case), format dates and numbers for different regions, and perform simple calculations such as days until expiration or suggested donation amounts based on prior activity. These capabilities help you deliver more accurate, relevant, and engaging communications, all without requiring changes to your data model.

Enabled for

Enabled for admins/makers/marketers automatically