Public mode

No tenant, Graph, or device access. Every item links to its source. What this means

Some sources or documents need attention: 253/255 feeds/APIs · 0/410 docs · checked 16:05 UTC Customize Public modeDiscuss ChangeIntel on Discord

Microsoft Edge Group Policy settings

910 settings · 155.0.4283.62 · 16 Oct 2026

37 folders · 438 settingsCSV
Back to the list

Microsoft Edge

Configure if the ads transparency feature is enabled

Computer and userIntune-readyAdsTransparencyEnabled

Supported on Microsoft Edge version 100, Windows 7 or later

What it does

Lets you decide whether the ads transparency feature is enabled. This behavior only applies to the "balanced" mode of tracking prevention, and doesn't impact "basic" or "strict" modes. Your users' tracking prevention level can be configured using the 'TrackingPrevention' (Block tracking of users' web-browsing activity) policy. AdsTransparencyEnabled will only have an effect if 'TrackingPrevention' is set to TrackingPreventionBalanced or isn't configured. If you enable or don't configure this policy, transparency metadata provided by ads are available to the user when the feature is active. When the feature is enabled, Tracking Prevention enables exceptions for the associated ad providers that have met Microsoft's privacy standards. If you disable this policy, Tracking Prevention won't adjust its behavior even when transparency metadata is provided by ads.

What it writes

Hive
HKEY_LOCAL_MACHINE or HKEY_CURRENT_USER
Registry key
Software\Policies\Microsoft\Edge
Value name
AdsTransparencyEnabled
When enabled
DWORD 1
When disabled
DWORD 0

Configure and deploy

Choose a state; the output below is generated from the template for exactly that.

State
Apply to

Enabled · Computer · template defaults

Registry file (.reg)

Windows Registry Editor Version 5.00

[HKEY_LOCAL_MACHINE\Software\Policies\Microsoft\Edge]
"AdsTransparencyEnabled"=dword:00000001


PowerShell

$ErrorActionPreference = 'Stop'

function Set-RegistryValue {
    param(
        [Parameter(Mandatory = $true)][string] $Path,
        [Parameter(Mandatory = $true)][string] $Name,
        [Parameter(Mandatory = $true)][string] $PropertyType,
        [Parameter(Mandatory = $true)][object] $Value
    )

    if (-not (Test-Path -LiteralPath $Path)) {
        New-Item -Path $Path -Force | Out-Null
    }

    New-ItemProperty -LiteralPath $Path -Name $Name -PropertyType $PropertyType -Value $Value -Force | Out-Null
}

function Remove-RegistryValue {
    param(
        [Parameter(Mandatory = $true)][string] $Path,
        [Parameter(Mandatory = $true)][string] $Name
    )

    if (Test-Path -LiteralPath $Path) {
        Remove-ItemProperty -LiteralPath $Path -Name $Name -Force -ErrorAction SilentlyContinue
    }
}

function Clear-RegistryKeyValues {
    param(
        [Parameter(Mandatory = $true)][string] $Path
    )

    if (-not (Test-Path -LiteralPath $Path)) {
        return
    }

    foreach ($propertyName in (Get-Item -LiteralPath $Path).Property) {
        Remove-ItemProperty -LiteralPath $Path -Name $propertyName -Force -ErrorAction SilentlyContinue
    }
}

# Policy: Configure if the ads transparency feature is enabled
# Name: AdsTransparencyEnabled
# Scope: Machine
# State: Enabled
# Source: msedge.admx

Set-RegistryValue -Path 'Registry::HKEY_LOCAL_MACHINE\Software\Policies\Microsoft\Edge' -Name 'AdsTransparencyEnabled' -PropertyType 'DWord' -Value 1
  • The OMA-URI is an inferred ADMX-backed Policy CSP candidate derived from the source ADMX file name and policy name.
  • Some Microsoft policies use built-in Policy CSP pages whose area names don't match the ADMX file name, so verify the candidate against Microsoft Learn before deployment.

ADMX profile candidate (OMA-URI)

./Device/Vendor/MSFT/Policy/Config/ADMX_msedge/AdsTransparencyEnabled

ADMX SyncML candidate

<SyncML xmlns="SYNCML:SYNCML1.2">
  <SyncBody>
    <Replace>
      <CmdID>1</CmdID>
      <Item>
        <Meta>
          <Format>chr</Format>
          <Type>text/plain</Type>
        </Meta>
        <Target>
          <LocURI>./Device/Vendor/MSFT/Policy/Config/ADMX_msedge/AdsTransparencyEnabled</LocURI>
        </Target>
        <Data>&lt;enabled/&gt;</Data>
      </Item>
    </Replace>
    <Final/>
  </SyncBody>
</SyncML>
Intune remediation scripts

Detection

$ErrorActionPreference = 'Stop'
$reasons = [System.Collections.Generic.List[string]]::new()

function Test-RegistryValueExists {
    param(
        [Parameter(Mandatory = $true)][string] $Path,
        [Parameter(Mandatory = $true)][string] $Name
    )

    if (-not (Test-Path -LiteralPath $Path)) {
        return $false
    }

    return $null -ne (Get-ItemProperty -LiteralPath $Path -Name $Name -ErrorAction SilentlyContinue)
}

function Test-RegistryValueEquals {
    param(
        [Parameter(Mandatory = $true)][string] $Path,
        [Parameter(Mandatory = $true)][string] $Name,
        [Parameter(Mandatory = $true)][string] $Kind,
        [Parameter(Mandatory = $true)][object] $Expected
    )

    if (-not (Test-Path -LiteralPath $Path)) {
        return $false
    }

    $valueObject = Get-ItemProperty -LiteralPath $Path -Name $Name -ErrorAction SilentlyContinue
    if ($null -eq $valueObject) {
        return $false
    }

    $actual = $valueObject.$Name
    switch ($Kind) {
        'String' { return [string]$actual -ceq [string]$Expected }
        'ExpandString' { return [string]$actual -ceq [string]$Expected }
        'DWord' { return [uint32]$actual -eq [uint32]$Expected }
        'QWord' { return [uint64]$actual -eq [uint64]$Expected }
        'MultiString' {
            $actualArray = @($actual)
            $expectedArray = @($Expected)
            if ($actualArray.Count -ne $expectedArray.Count) { return $false }
            for ($index = 0; $index -lt $actualArray.Count; $index++) {
                if ([string]$actualArray[$index] -cne [string]$expectedArray[$index]) { return $false }
            }
            return $true
        }
        'Binary' {
            $actualArray = [byte[]]$actual
            $expectedArray = [byte[]]$Expected
            if ($actualArray.Length -ne $expectedArray.Length) { return $false }
            for ($index = 0; $index -lt $actualArray.Length; $index++) {
                if ($actualArray[$index] -ne $expectedArray[$index]) { return $false }
            }
            return $true
        }
        default { return [string]$actual -ceq [string]$Expected }
    }
}

# Policy: Configure if the ads transparency feature is enabled
# Name: AdsTransparencyEnabled
# Scope: Machine
# State: Enabled
# Source: msedge.admx

$isMatch = Test-RegistryValueEquals -Path 'Registry::HKEY_LOCAL_MACHINE\Software\Policies\Microsoft\Edge' -Name 'AdsTransparencyEnabled' -Kind 'DWord' -Expected 1
if (-not $isMatch) {
    $reasons.Add('Value mismatch: HKEY_LOCAL_MACHINE\Software\Policies\Microsoft\Edge\AdsTransparencyEnabled') | Out-Null
}

if ($reasons.Count -eq 0) {
    Write-Output 'Compliant'
    exit 0
}

$reasons | ForEach-Object { Write-Output $_ }
exit 1

Remediation

$ErrorActionPreference = 'Stop'

function Set-RegistryValue {
    param(
        [Parameter(Mandatory = $true)][string] $Path,
        [Parameter(Mandatory = $true)][string] $Name,
        [Parameter(Mandatory = $true)][string] $PropertyType,
        [Parameter(Mandatory = $true)][object] $Value
    )

    if (-not (Test-Path -LiteralPath $Path)) {
        New-Item -Path $Path -Force | Out-Null
    }

    New-ItemProperty -LiteralPath $Path -Name $Name -PropertyType $PropertyType -Value $Value -Force | Out-Null
}

function Remove-RegistryValue {
    param(
        [Parameter(Mandatory = $true)][string] $Path,
        [Parameter(Mandatory = $true)][string] $Name
    )

    if (Test-Path -LiteralPath $Path) {
        Remove-ItemProperty -LiteralPath $Path -Name $Name -Force -ErrorAction SilentlyContinue
    }
}

function Clear-RegistryKeyValues {
    param(
        [Parameter(Mandatory = $true)][string] $Path
    )

    if (-not (Test-Path -LiteralPath $Path)) {
        return
    }

    foreach ($propertyName in (Get-Item -LiteralPath $Path).Property) {
        Remove-ItemProperty -LiteralPath $Path -Name $propertyName -Force -ErrorAction SilentlyContinue
    }
}

# Policy: Configure if the ads transparency feature is enabled
# Name: AdsTransparencyEnabled
# Scope: Machine
# State: Enabled
# Source: msedge.admx

Set-RegistryValue -Path 'Registry::HKEY_LOCAL_MACHINE\Software\Policies\Microsoft\Edge' -Name 'AdsTransparencyEnabled' -PropertyType 'DWord' -Value 1

History 37 retained releases

  1. 150.0.4078.8016 Jul 2026
    • Already present in the first release ChangeIntel keeps.

36 later releases left it unchanged.

Template

Internal name
AdsTransparencyEnabled
Namespace
Microsoft.Policies.Edge
Template file
msedge.admx
Release
Microsoft Edge 155.0.4283.62 · file set 0a733b0040dbbf02…
Definition, editor controls and support

Definition

<policy class="Both" displayName="$(string.AdsTransparencyEnabled)" explainText="$(string.AdsTransparencyEnabled_Explain)" key="Software\Policies\Microsoft\Edge" name="AdsTransparencyEnabled" presentation="$(presentation.AdsTransparencyEnabled)" valueName="AdsTransparencyEnabled" xmlns="http://schemas.microsoft.com/GroupPolicy/2006/07/PolicyDefinitions">
      <parentCategory ref="Microsoft.Policies.Edge:microsoft_edge" />
      <supportedOn ref="Microsoft.Policies.Edge:SUPPORTED_WIN7_V100" />
      <enabledValue>
        <decimal value="1" />
      </enabledValue>
      <disabledValue>
        <decimal value="0" />
      </disabledValue>
    </policy>

Editor controls

<presentation id="AdsTransparencyEnabled" xmlns="http://schemas.microsoft.com/GroupPolicy/2006/07/PolicyDefinitions" />

Supported platforms and category

Microsoft.Policies.Edge:category:microsoft_edge
<category displayName="$(string.microsoft_edge)" name="microsoft_edge" xmlns="http://schemas.microsoft.com/GroupPolicy/2006/07/PolicyDefinitions" />
Microsoft.Policies.Edge:definition:SUPPORTED_WIN7_V100
<definition displayName="$(string.SUPPORTED_WIN7_V100)" name="SUPPORTED_WIN7_V100" xmlns="http://schemas.microsoft.com/GroupPolicy/2006/07/PolicyDefinitions" />
Microsoft.Policies.Edge:category:microsoft_edge
<category displayName="$(string.microsoft_edge)" name="microsoft_edge" xmlns="http://schemas.microsoft.com/GroupPolicy/2006/07/PolicyDefinitions" />
<strings><string id="Microsoft.Policies.Edge:microsoft_edge">Microsoft Edge</string></strings>
Microsoft.Policies.Edge:definition:SUPPORTED_WIN7_V100
<definition displayName="$(string.SUPPORTED_WIN7_V100)" name="SUPPORTED_WIN7_V100" xmlns="http://schemas.microsoft.com/GroupPolicy/2006/07/PolicyDefinitions" />
<strings><string id="Microsoft.Policies.Edge:SUPPORTED_WIN7_V100">Microsoft Edge version 100, Windows 7 or later</string></strings>
ChangeIntel

An IT change radar: releases, security, known issues, retirements, documentation changes, and service status from public sources. Every item links to supporting evidence; dates and statuses can change after they are read.

Sources read 18 Oct 16:05 UTC · 253 of 255 readable · 252 fully read · documentation 0/410 current